Creative Human
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Little Green Campground

After spending 10 weeks writing a business plan for a completely self-sustained tiny home campground, I designed the brand identity for Little Green.

Little Green Campground is a tiny home campground that is focused on tiny living, sustainability, and energy efficiency. Our main goal is to share the joy of living tiny with campers and travelers from all around. Anyone who enjoys the outdoors and friendly communities will find Little Green as the perfect paradise get away from the big world. Running completely off of solar power, Little Green provides electricity, on-demand hot water, compost toilets, as well as compost and recycling bins available to every camper. With a nearby river in the distance, fresh water will constantly be flowing through a filtered service and into our pipes for drink, cleaning, and virtually any water use. 

Being on the Blue Ridge Parkway in the mountain range of North Carolina and being known for its vibrant arts scene and historic architecture, Asheville is the ideal location for Little Green. On average, Asheville gets 29,800 visitors per day. 

Little Green is targeting the campers and travelers who visit Asheville year round with two audiences of 25-39 year-olds and 55-70 year-olds.