Third Man Records is known for their unique experimentation with producing vinyl records as well as any other oddity that may strike their interest. They have completely turned the vinyl record industry around— making a technology that was essential decades ago into one that is not only appreciated now but has become very popular among today’s youth.
Third Man has a popular phrase supporting their efforts that says, “your turntable’s not dead.” Playing along with this phrase and their company identity, I designed a concept of Third Man Lemonade where “your lemonade stand’s not dead.” Within this design I have shown the entire packaging system of the lemonade as well as a promotional poster and 45 record adapter branding specifically to Third Man Lemonade.
Third Man Lemonade branded 45 rpm adapter for promotion.